You're Staring at Your Blind Spots

"I don't know who discovered water, but I'm pretty sure it wasn't a fish." -- Marshall McLuhan (1911-1980) Media critic & writer

Just like a fish can't see the water it's swimming in, you can't see the world immediately in front of you. It takes someone with a different perspective to point it out. These people can see opportunities that you can't see. They can see pitfalls that you can' t see. They can see them, ironically, because they aren't staring at them every day.

(REF: http://www.fastcompany.com/blog/fast-company-staff/fast-company-blog/leading-ideas-youre-staring-your-blind-spots, accessed 2010)